 
In 1968, Bridgestone's founder Shojiro Ishibashi uttered five words that described his vision for the company —“serve society with superior quality.” Almost 80 years later, the Bridgestone family of companies keeps this directive at the heart of all corporate activities.
In 2001, Bridgestone formulated a new corporate philosophy centered around this credo. At every Bridgestone company, each individual is charged to strive for excellence. So employees encourage each other in the spirit of mutual respect, helping one another to make the most of our potential. But this commitment to quality isn’t just about our products and service—it’s also a commitment to help build quality communities. We’re eager to help make our towns and cities better places to live, work and play, and to work toward improving the environment.
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